What are the 4 types of SEO?

Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website on search engine results pages. There are four main types of SEO: on-page SEO, technical SEO, off-page SEO, and local SEO.

On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. This type of SEO involves optimizing the content and HTML source code of a page, including the header tags, images, and internal links. On-page optimization also involves optimizing the website structure and URL, making it easier for search engines to crawl the site.

Technical SEO focuses on the technical aspects of a website that can impact its search engine ranking. This includes optimizing the website's architecture and structure, ensuring it is mobile-friendly, and improving page speed and loading times. Technical SEO also involves ensuring that the website is accessible to both search engines and users, by optimizing for keywords and phrases, and fixing any broken links or errors. Technical SEO requires a deep understanding of search engine algorithms and web development best practices, as it is essential for the overall success of an SEO campaign.