What are the different types of SEO?

1 Feb 2023

Search Engine Optimization (SEO) is a process of improving the visibility of a website or web page in a search engine’s organic (unpaid) search results. SEO has two main types: On-page SEO and Off-page SEO.

On-page SEO involves optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing titles and meta descriptions, content optimization, URL optimization, internal link optimization, keyword optimization, and image optimization.

Off-page SEO involves activities outside of your website that can positively influence your website’s ranking in search engine results. This includes link building, using social media to generate buzz, creating relevant content, and using SEO tools to monitor your website’s performance. It is important to note that off-page SEO should be done in a way that is ethical and doesn’t violate the search engine’s guidelines.

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