What is technical SEO?

Technical SEO is the practice of optimizing a website's technical features to improve its ability to be crawled and indexed by search engines. It involves optimizing the structure of a website, improving the website’s performance, and ensuring the website’s content is indexed correctly. Technical SEO is an important part of any SEO strategy because it helps search engines understand the website and determine how relevant it is for user queries.

Technical SEO involves optimizing the architecture of a website, including the code, structure, and navigation. This involves making sure the site is crawlable and indexable, as well as making sure the website is optimized to load quickly. It also involves optimizing the meta data, titles, and descriptions of the website to ensure they are relevant and descriptive. Additionally, technical SEO includes optimizing the website for mobile devices and ensuring that the website is secure and free from malware.

Technical SEO also involves optimizing the website for voice search. This includes optimizing the content to ensure it is formatted correctly for voice search queries and includes the use of structured data and schema markup to help search engines understand the content. Additionally, technical SEO involves optimizing the website for local search by including relevant location-based keywords. Optimizing a website for technical SEO requires a thorough understanding of the principles of web design, coding, and search engine algorithms.