What is local SEO?

1 Feb 2023

Local SEO is the optimization of online content to increase visibility and traffic to local businesses and services. It focuses on optimizing and marketing a business’s online presence in local search engines such as Google, Yahoo, and Bing. Local SEO is a powerful marketing strategy that enables businesses to reach out to their local customers and potential customers.

The goal of local SEO is to increase a business’ presence in local searches and to attract local customers. It involves optimizing your website for local searches, creating content for local websites, and optimizing for local keywords and phrases. Local SEO also involves optimizing for local social media and other local directories.

Local SEO also involves optimizing for local citations. This is the process of getting your business name, address, and phone number listed in directories and other websites. This helps your business show up in local searches. Additionally, local SEO also involves optimizing for local reviews and ratings, which can further boost your business’ visibility in local searches.

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