What are some common SEO mistakes to avoid?

One of the most common SEO mistakes is using duplicate content. This includes using the same content on multiple pages or using content that has been copied from another website. Search engines will penalize websites for using duplicate content, and it could lead to a decrease in rankings.

Another mistake to avoid is keyword stuffing. This is the practice of using excessive amounts of keywords in your content in order to improve rankings. Not only is this an ineffective strategy, but it can also be penalized by search engines.

Finally, a common SEO mistake is not optimizing images. Images are an important part of SEO, and not optimizing them for search engines can lead to a decrease in rankings. Make sure to include alt-text, descriptive filenames, and relevant keywords for each image to maximize SEO potential.