What is the purpose of SEO?

The purpose of SEO, or Search Engine Optimization, is to optimize webpages and content in order to make them more visible to search engine users. SEO is a process that helps websites rank higher in search engine results pages (SERPs). SEO is a long-term strategy that helps businesses increase their visibility in the search engine results pages and increase the quality and quantity of their website traffic.

SEO is important because it can have a major impact on a business's bottom line. SEO helps businesses reach potential customers and build relationships with them. A successful SEO strategy can help businesses become more competitive in their industry, increase their brand awareness, and generate more leads and sales.

SEO also helps businesses build a strong online presence, which is essential for increasing customer loyalty and trust. SEO helps search engines understand what your website is about and how it can help customers. It is important to create content that is relevant to your target audience in order to improve your ranking in SERPs. SEO can also help businesses build backlinks to their website, which can help them rank higher in SERPs and improve their overall online visibility.