What is on-page SEO?

On-page SEO is a term used to refer to the optimization of individual web pages on a website. It includes optimizing page titles, page URLs, page content, and meta descriptions to make sure they are relevant to the keywords and phrases that are being targeted. It also includes optimizing images and other media elements on the page to make sure they are relevant to the content. On-page SEO is important because it helps search engines understand what each page is about and how it should be indexed in the search engine results pages (SERPs). By optimizing individual pages on a website, it can help increase the visibility of the website in the SERPs, which can lead to more organic traffic and conversions. On-page SEO is not a one-time activity, but should be a continuous process that is monitored and adjusted as needed to ensure the best possible SERP rankings.