What is off-page SEO?

Off-page SEO (search engine optimization) is a set of techniques used to increase the visibility of a website in search engine results pages (SERPs). It involves activities outside of a website, such as link building, content promotion, social media marketing, and online reputation management.

Link building is one of the most important aspects of off-page SEO. It involves getting other websites to link to yours, which can provide a valuable source of referral traffic and help you to rank higher in SERPs. Content promotion is the process of promoting your content on other websites, blogs, and social media platforms. This can help you to build relationships with influential figures in your industry and increase the reach of your content.

Social media marketing is another powerful off-page SEO technique. It involves using social media platforms to engage with potential customers, build relationships, and promote your content. Finally, online reputation management is essential if you want to maintain a good reputation online and protect your brand from any potential negative publicity. This can involve responding to customer reviews, monitoring social media conversations, and managing your online presence.