What is keyword research and how does it help with SEO?

Keyword research is the process of discovering the relevant words and phrases (also known as keywords) that people use when searching for information related to your business, product, or service. It helps you to understand what potential customers are looking for and gives you an idea of what keywords to target in your SEO efforts.

The goal of keyword research is to identify the words and phrases that are most relevant to your target audience and are more likely to be used in searches. This allows you to create content that is more likely to be found and rank higher in search engine results. It also helps to ensure that you are creating content that is actually helpful to potential customers.

By understanding what potential customers are looking for and targeting the right keywords, you can ensure that your content is seen by the right people and that it is optimized for search engine rankings. Keyword research can help you to create content that is engaging, relevant, and optimized for the best possible search engine results. Ultimately, keyword research helps to ensure that your content is seen by the right people and that it is optimized for the best possible search engine results.